Available courses

Creative Advertising Masterclass (Copy & Art)

This 1-month course is highly interactive, entirely online, and is conducted by award-winning, well-known professionals with more than 30 years of experience in the field – and having taught  hundreds of students at the Crafting Creative Communications program, MICA, Ahmedabad. Many of those students are now award-winning Creative Directors in advertising and other creative fields, including Bollywood!

Curriculum:

  1. Idea Generation
  2. Creative Brief
  3. Advertising Strategy
  4. Brand Positioning
  5. Advertising Appeals
  6. Visualisation and Layouts
  7. Copy Writing
  8. TV/Video scripts
  9. Creative Portfolio Preparation
IMPORTANT FAQ!

Question: “Hey! The curriculum doesn’t include Digital Advertising!”

Answer: Developing your core skills in advertising Copy Writing and Visualization is perfectly fine, even if there are no specific lessons on digital advertising. Here’s how:

  1. Develop Strong Communication Skills: Advertising Copy Writing requires the ability to convey a message effectively to a specific audience. This skill is transferable to various digital platforms, including social media, email marketing, outdoor, print, web video and audio (podcasts etc.).

  2. Creative Thinking: Copy Writing and Visualization require creative thinking skills, which can help you come up with unique and innovative ideas for advertising campaigns across many mediums.

  3. Understanding Your Audience: Learning advertising fundamentals can help you develop a better understanding of your target audience's needs, preferences, and behavior. This knowledge can be used to create effective advertising campaigns that resonate with your audience.

  4. Strategic Thinking: Advertising Copy Writing involves developing strategies that effectively promote products and services. This skill is essential for success irrespective of the medium used to deploy that strategy.

  5. Better Collaboration: Understanding the basics of advertising Copy Writing and Visualization can help you communicate more effectively with your team members, including designers, marketers, and other stakeholders involved in promoting products and services.

In other words, by focusing on the core skills of advertising Copy Writing and Visualization, our programme gives you a strong foundation for effective and creative advertising.


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