The Copy Writer In A Tall, White Hat
(How to stand the heat in the Agency and in the kitchen.)Are you hungry for good ideas?
Are you hungry for good food?
Are you hungry for good advice on building a successful creative career?
This book is for you.
It does not contain formulas for writing great copy.
But it does contain some very interesting and easy-to-cook recipes that your Mom would surely approve of.
And it does tell you how to nourish your brain, sharpen your writing skills, survive bad Creative Directors, and succeed by doing the right thing at the right time.
Written by Rajan Nair, a veteran and much-awarded advertising Copy Writer and National Creative Director, and illustrated by Prof Subhash Tendle, mentor to hundreds of top creative people in advertising and design, this book is not only informative, sensitive and supportive, it’s also highly entertaining.
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- Teacher: Rajan Nair