CURRICULUM

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Methodology

We designed this course with just one goal in mind: you want to become a copywriter in 3 months.

So everything in the course revolves around what you need to do to reach your goal!

It’s very simple.

For e.g., if you want to make Stir Fry Baby Corn, you will want instructions on:

  • WHAT INGREDIENTS TO COLLECT, and
  • WHAT TO DO with the ingredients.

You want ACTION! Actions that take you to your goal.

You don’t want to spend time acquiring knowledge: “What is the history of Chinese cuisine?” “What is the calorific value of vegetable oil?“

Right?

And for every ACTION that you perform, you need to PRACTICE that behaviour, using real-world activities – you need practical exercises like the problems you’d face if you were creating an ad for your own restaurant, or if you were a copywriter in a real ad agency on a typical day at work.

As for KNOWLEDGE, you need to know only what is really, really important in order to practice that activity successfully. If the information doesn’t directly support the activity, then we won’t waste your time on it.

WHAT DOES THE

SYLLABUS COVER?

  • Overview of the advertising industry
  • Understanding and writing Creative Briefs
  • How to generate ideas quickly
  • Print ads: Writing Headlines, Body Copy, Taglines/Slogans
  • Crafting persuasive and effective body copy
  • Balancing visuals and copy; composition; layout
  • Generating Ideas and developing scripts for TV and Radio
  • Introduction to Digital & New Media Advertising: Understanding New Media, Developing Creative Strategy, Executing Paid and Social Media campaigns.