Do you feel that despite all your qualifications, ideas and experience, you don’t get your due as a manager?
Do you notice that your team often disregards your wishes?
It’s possibly a communications problem. Not to worry, there is a solution.
Good communication skills lie at the heart of what distinguishes a good manager from the ordinary. Organization skills, technical know-how and conceptual skills are mandatory but without the ability to lead and inspire the team, managers usually fail to get the results they aim for.
There are several paths to developing good communication skills. One is to learn the art of copywriting. Copywriters craft all the written and spoken communication in advertising. This includes print ads, scripts for tv commercials, digital content and lots more. While this path may seem unusual, do think about it. Copywriters are given 360 degree training to write in all kinds of formats. They are taught to communicate precisely, persuasively and pithily. There can be no room for ambiguity or misunderstanding. After all, a small mistake can trigger an avalanche of consequences, including legal ones. Words are power and copywriters can wield them like weapons and magic wands to bring about miracles.
The power of communication can be yours, too. To convince you further, here are seven zones that demand good communication from managers.
1. The primary duty of a manager is to set long-term and short term goals for the team to work towards. A well-drafted and clearly documented goal will leave no doubt in the team member’s mind as to what everyone is working towards. A solidly defined vision, mission and plan of action gives clear directions for the team to succeed. (This is akin to the Creative Brief that every copywriter works with for every campaign.)
2. A Copywriter’s skill in spotting consumer insights and applying them in creating campaigns that move people and mould opinions is an essential ability that a manager must possess. Insights help a manager understand what makes people tick. It is an invaluable skill when dealing with clients, products, consumers and the team itself.
3. Copywriters often need to come up with several different angles to sell a product. The ability to look at a problem or obstacle from diverse perspectives and then home in on the best solution is clearly something that sets apart good managers from mediocre ones.
4. One of the duties of a manager is to provide team members with constructive feedback so that they can improve their work. Delivering this feedback is no easy task as one must deliver it with tact and encouragement. This is because a good manager does not dominate his or her teammates, but rather empowers them. (Copywriters constantly work with art directors and other people in an agency, giving and receiving feedback – it’s all about teamwork.)
5. In any team, there are bound to be conflicts and ego clashes, so it is essential to ensure harmonious functioning of the collective. With effective communication, managers can keep disruptions at bay and help team members work in tandem with the goals of the company.
6. A good manager is a good guide to the team. He/She steers its momentum and ideas in the right direction and keeps it on the correct path. It is also imperative to let team members know that small setbacks do not mean failure. To achieve this, a manager’s communication skills must be superlative.
7. A job well done deserves appreciation. Good communication skills can be effectively used to convey the right balance of praise and encouragement.
8. As a project grows and goals expand, there is need for change and adaptation. Unless handled properly, changes will disrupt the work momentum. For a smooth transition, a manager must effectively communicate the plan of action.
It is important to remember that all this must be communicated in a way that is crystal clear, with no room for ambiguity.
Apart from improving communication, copywriting skills also help to hone and unleash your creativity, which in turn help you improvise and come up with creative solutions for obstacles that stand in your way. With an uninterrupted flow of creativity, you will be far quicker in coming up with creative solutions that could help company growth and place you in high standing among your colleagues and superiors.
The good news is that there are short term copywriting courses online, like the one offered by omnivoreacademy.com, with constant professional guidance and interaction from industry stalwarts. And because the course is delivered fully online, you can enroll and learn without your regular work schedule being disturbed.
With a little determination to excel, you could actually be the toast of your profession!