In the world of advertising, words and ideas are the weapons you must wield with finesse. And like a warrior, for the best chance at surviving, you must be as fresh and healthy as possible. The stress of being consistent in your creativity will threaten to overcome your defenses quite a few times. But do not let this discourage you because what’s a job that’s not challenging? Read on to find out six fun and handy tricks to clear the obstacles in your path.
Music: Music has the wonderful property of invoking visuals and words. You’ll find yourself writing with a rhythm and being inundated with bursts of inspiration! Research has shown that music influences your brain waves – the music you choose can induce different kind of brain waves. For e.g. Baroque music pulses between 50 and 80 beats per minute and induces relaxation by stimulating alpha waves, thereby creating the most suitable environment for creative ideas to pop out.
Read: Reading is one of the most inspiring ways to get words to flow like an effusive river. Reading has proven to be the most time-tested way to improve writing skills. Even Harvard lecturers swear by the virtues of reading. As a copywriter, you will be expected to write with different voices to cater to different audiences. So read like a writer! Select a book with the kind of language and style you aim to write in. Also, make sure you read for pleasure, too. Books are a treasure house of information that you can file away in your brain for future reference. For best results, explore as many genres as you can!
Indulge in your hobbies: For a copywriter, hobbies are as mentally nourishing as meals for your body. It’s one of the few careers that encourage you to be as diverse in your interests as possible. Not only does it rescue you from getting submerged in stress, it also helps to stimulate unique ideas. Sometimes doing something completely unrelated to your job can be the best way to come up with interesting ideas that solve your problems.
Case in point: Google encourages its employees to spend 20% of their time exploring fun, passionate side-effects. The result? The remaining 80% time is more productive and creative, as you can see with the truly phenomenal Google apps and software!
San Francisco State psychology professor Dr. Kevin Eschleman and his colleagues conducted an experiment that measured the effect of creative hobbies on more than 400 employees. The results were amazing! Those with a creative hobby were more inclined to be enthusiastic, collaborative, and creative with their job performance.
Watch interesting movies or shows: This is another fun and highly effective medium to get your creativity flowing. As with books, your mind will get a lot of mental ‘hooks’ for ideas. TV shows and movies are a great source to seed your mind with both visual cues and ideas. As the audio-visual medium of storytelling is the most popular among your potential customer base, it’s a great way of connecting with them. Dialogues and concepts from them in your work can work wonders in getting interaction especially on social media. For e.g., numerous brands have gained exceptional traction on their posts by referencing the popular show, Game of Thrones.
Case in point: Red Bull’s video opens with an image eerily similar to where we left Snow at the end of season 5. Fittingly titled ‘Jon Snowboard Lives To Shred’, the parody then sees Snow sit up, chug a Red Bull, and return to snowboarding.
It received 5.1 million views, 81,000 likes, and nearly 30,000 shares on Facebook. On Twitter, it garnered 534 Retweets and 713 likes.
Keep yourself updated on the latest in advertising: This is a no-brainer, right?! Check out contemporary work by advertising agencies and creative hotshops. Subscribe to websites or browse through your agency’s library (if you’re working in one), and check out impactful ads and their advertising history. If you want to ‘imitate’ a particular style, keep it in plain sight where you can keep looking at it for inspiration. It’s very akin to catching a particular radio frequency. The more you fine-tune in, the better clarity of thought you will receive. Inspiration leads to innovation!
Sleep: Not only is sleep a great way to recharge those brain cells, it is also a time to dream. Given its abstract nature, there’s no solid proof of the use of dreams. Freudian theory states that dreams reveal insight into hidden desires and emotions. Other prominent theories include those suggesting that dreams assist in memory formation, problem solving, or are simply a product of random brain activity.
Interestingly, Friedrich August Kekulé discovered the structure of benzene through his dreams. His first dream showed him atoms dancing around, linking to one another. On waking, he sketched it immediately. In his second dream, he saw atoms dance around, then form themselves into strings, moving about in a snake-like fashion. This vision continued until the snake of atoms formed itself into an image of a snake eating its own tail. This dream gave Kekulé the idea of the cyclic structure of benzene.
Dreams are a great source if you can tap it and many in the field of writing are known to be vivid dreamers. So keep a dream diary beside your bed and write what you remember as soon as you wake up. When you read it later, it will probably seem like a lot of nonsense, but you’ll always find something that can become the bones of a quirky idea.
Advertising truly offers the unique opportunity to have fun while working. So choose the method that suits you best and enjoy your ride to success!